“Demand Generation”

Matching customer information with client product and service value propositions.

direct it. has specialist skills in eliciting detailed customer information through probing and spin dialogue, and then matching this where appropriate with client product and service value propositions.

Rigour is applied to the process through the application of a BANT qualification process.
• Budget
• Authority
• Need
• Timeframe 

Customer calls can be placed as follows:
• Follow up to customer events
• Follow up to the sending of mail or email messaging
• Straight cold calls following on from a database creation process