“Customer Nurture”

Medium term opportunities should ultimately be turned into short term opportunities through a careful process of customer nurturing.

Different markets for products and services may be characterised by scheduled expenditure and constrained by annual budgets and project deadlines.

Whilst it is always desirable to identify opportunity early in an acquisition cycle, overstepping involvement at the wrong time can result in wasted effort and sometimes be deemed counterproductive.

direct it. enjoys considerable success in nurturing customer contact on behalf of our clients, providing certainty that opportunity will not be missed and at the same time ensuring that positive relationships are developed and not threatened.

Our observations suggest that a successful nurture program can increase the real yield (identification of sales qualified leads) of other marketing programs by as much as 40%.