Please read this Policy in its entirety so that you can obtain a clear understanding of what data we collect, how it’s collected as well as how we use the data.
The Policy will also help you to understand the choices that we offer, as well as how to change your preferences regarding how we collect and use your data.
In this Policy, ‘Personal Information’ means any information that may be used to identify you personally, such as your name, address, email or telephone number.
We are an Australian owned and operated provider of marketing and sales solutions to a wide range of IT clients, operating globally, across a variety of areas of technology.
Our offering includes the following:
What we collect from you (either directly or via 3rd parties) and how we collect it, along with our privacy practices depend on what sort of relationship we have with you as well as the requirements of applicable law. Here, we set out why we collect information from you, both directly and automatically as well as from other sources, how we collect and use that information, and what type of information we collect directly as opposed to from third parties.
From time to time, we may ask you to provide Personal Information on DIT Sites voluntarily, such as when you submit a request for further information in relation to our services, subscribe to marketing emails, or otherwise contact us. We collect this Personal Information in order to provide you with relevant and useful content and services, and, from time to time, to offer you opportunities to obtain other products and services from us and our partners.
The Personal Information that you might provide to us in these settings, include business contact information such as your name, address, phone number or email address) and contact preferences. You may also provide us with further Personal Information such as specific professional information such as your role, or the company you work for) as well as the nature of your request or communication. We sometimes also collect further information from ‘free text’ boxes you may choose to fill-out on our forms.
From time to time, you may provide us with Personal Information, during a marketing call or in response to an email or direct mail campaign such as alternative or additional contact methods or details. This might include business contact information such as your name, address, phone number or email address) and contact preferences and other professional information. What information do third parties collect automatically?
When End Users visit Third Party Sites, we or our client may use and deploy technologies to automatically collect certain information about those End Users and their devices. From time to time this information (including, for example, an IP address and unique identifiers stored in a cookie) may identify a computer or device and may in certain circumstances be considered “Personal Information”. The DIT Ad Services are, however, designed to process information in such a manner that the information cannot be directly attributed to a specific, identifiable individual without the use of additional information (such as your name, address, or email address). We may collect this information by assigning a random unique identifier to your device the first time you interact with an advertisement on a Third-Party Site. This unique identifier may then associate you with information that we may collect about you. This information we may collect includes information about your browser and device information, information about your online behaviour and information about ads served, viewed or clicked on.
Sometimes we may combine or enrich the information we collect about you with information collected from third parties such as other web-based and mobile networks, exchanges and websites (“Partners“) or our clients.
This information may include hashed identifiers derived from other information such as email addresses, mobile device IDs, demographic or interest data (like your industry, employer, company size, job title or department) and content viewed or actions taken on a Third-Party Site to help make the ads served to an End User more relevant while limiting exposure to less relevant ads.
From time to time, in order to perform our marketing services, our clients might provide us with business contact lists to use as part of a specific campaign. This data is only used for the client providing the information and its use is limited by the client’s instructions. Occasionally, we may also obtain information from the reception of a business which may include business contact information (e.g. your name, physical address, phone number or email address) and other professional information (e.g. your job title, department or job role).
Data contained in the DIT database originates from a variety of sources including data suppliers, campaigns and our own research.
We process Personal Information relying on both consent and legitimate interest.
We are able to process Personal Information pursuant to specific purposes which are in our interests and that enable us to enhance the services we provide. Our collection, storage and use of Personal Information pursuant to legitimate business purposes allows us to respond to your inquiries and to fulfill your requests, to send you relevant marketing information and offers, or to complete transactions. We are also able to share the information provided by you with third parties, who use this information to recognise you across different channels and platforms over time for advertising, analytics, attribution and reporting purposes
The legal basis for our collection and usage of Personal Information will depend on the Personal Information concerned and the specific circumstances in which it is collected. Generally, however we rely on our legitimate interests to collect Personal Information from you (unless such interests are overridden by your data protection interests or fundamental rights and freedoms).
If you have any further questions about the legal basis on which we collect and use your Personal Information, please contact us using the contact details provided under the ‘contact us’ section below.
We collect, store and use your information based on the legal grounds and for the legitimate business purposes outlined in this Policy, including:
We will only share or disclose information in accordance with all applicable laws and regulations. Examples include:
We use a wide range of different strategies to protect data and information under our control from misuse, loss or alteration. We have deployed various appropriate technical and organizational measures to protect the information we hold, including technology and equipment to help protect our information, segregated databases and systems, firewalls, systematic controls and maintained security measures regarding who may and may not access our databases, systems etc.
We will only use your Personal Information for the purposes described in this Policy or as otherwise consented to by you. The choices we offer regarding how your Personal Information is used and shared is set out below.
If you no longer want to receive marketing-related emails, mail or telemarketing from us on a going-forward basis, you may opt out of receiving these marketing-related communications by: (i) clicking on the unsubscribe link within the email message that you receive from us; or (ii) notifying us during a marketing call.
We have a formal procedure for dealing with any complaints around privacy breaches. Once the Privacy Officer receives a complaint, they will open an investigation with the relevant business unit from which the alleged breach stemmed. They will look to determine what sort of breach occurred and how it happened. We may contact you during the process to seek any further clarification if necessary. In the event that a breach is discovered, the matter will be escalated to management in order for inadequate systems to be rectified thereby preventing further breaches from occurring. We will endeavour to resolve all investigations within a reasonable time and will notify you of the outcome of such investigations
All requests and complaints regarding privacy will be treated as confidential. Our representative will contact you within a reasonable time after receipt of your complaint to discuss your concerns and outline options regarding how they may be resolved
Please contact our Privacy Officer at:
To: Privacy Officer, DirectIT Pty Ltd
Address: Level 1, 55 Mountain Street, Ultimo NSW 2007 Australia
Tel: +61 2 9563 4000
We will retain Personal Information we collect from visitors as well as data we process on behalf of our clients for as long as needed to provide our services to our visitors and clients. We will retain Personal Information only as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements in your (respective) jurisdiction(s).
All personal information, collected both before and after any changes take effect, will be subject to the terms of the updated Policy (for which you will be taken to have provided consent) unless you indicate otherwise by contacting the office of DIT’s Privacy Officer as per the details in section 9 above. We encourage you to check our website from time to time to view our most current Policy.